Awtomic Blog

Collection of articles about subscriptions, product features, DTC growth, and industry best practices.

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How Cuvaison Extended Hospitality Beyond the Tasting Room

Learn how Cuvaison modernized its wine club and ecommerce experience without sacrificing the hospitality that defines the brand. By building on Shopify and Awtomic, the family-owned Napa Valley winery created a more connected customer journey, gave members greater flexibility, and laid the foundation for future subscription growth.

Why Better Tasting Rooms Start With Customer Data

The wineries creating the best customer experiences are collecting better data and using it immediately. Learn how top-performing tasting rooms turn everyday conversations into long-term customer relationships.

How to Build Better Wine Club Retention in Between Shipments

A practical guide to building stronger wine club retention between shipments. Based on a conversation between Awtomic Founder & CEO, Emily Yuhas and Loop & Ladder Digital Founder, Renée Lee, this article explores how lifecycle marketing creates more meaningful member experiences from onboarding through long-term retention.

A Practical Guide to Using AI for Wineries

A practical breakdown of how wineries should actually be using AI today. Based on a conversation between Awtomic Founder & CEO Emily Yuhas and Treasury Wine Estates’ Shem Swerkes, this guide focuses on where AI creates real leverage across content, operations, and customer experience.

How to Build a Wine Club Designed for Retention

High-retention wine clubs are built intentionally. This guide breaks down how to structure your wine club around flexibility, lifetime value, and customer experience so members stay longer and engage more.