← All customers
Hospitality, extended beyond the tasting room.
Cuvaison & Brandlin Estates left a legacy wine platform for Shopify and Awtomic — so the relationship that starts with a visit can keep going long after it.
2estates, one member experience
1store for tasting room, club and online
Q3 ’25launched and billing on Shopify
Hospitality first
For Cuvaison, wine is the product but hospitality is the business. The tasting room is where relationships begin — the question was what happens after guests drive home.
“We are a company that sells hospitality and wine keeps us in business. … That’s how customers fall in love with us. Then we remain in contact with them through the technology we’ve built.”
Not a band-aid
Rather than patch a legacy wine system, the team moved their clubs and members onto Shopify with Awtomic, putting the tasting room, the club and the online store on one foundation.
One relationship
Members now manage their club from a modern portal, and the team runs clubs, compliance and ecommerce from the same place they run the rest of the business.
“We didn’t want to move into something that was going to be a band-aid.”
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