Four brands. One cellar door.
HALL Wines moved a four-brand, six-tasting-room direct-to-consumer business from its previous platform to Shopify Plus — and every member’s payment method came with them.
The brief
HALL runs a direct-to-consumer operation most wineries would call ambitious: four portfolio brands, six tasting rooms and tens of thousands of club members — all of whom expect the same considered hospitality online as they get at the estate.
Moving their commerce to Shopify meant moving years of relationships without asking a single member to re-enter a card.
“We’re excited to be part of what Awtomic is building as they continue creating the best wine club software for Shopify.”
The move
Alongside Shopify Platinum partner CQL, the Awtomic team spent seven months migrating clubs, members, order history and every stored payment method onto Shopify Plus.
Compliance (ShipCompliant), tax (AvaTax), ERP (Business Central) and CRM (Salesforce) were connected so the tasting rooms, the clubs and the online store behave like one winery.
Launch
HALL launched in July 2026 with 100% of payment tokens preserved — four brands, one store, and members who never noticed the floor moving beneath them.
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