Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?”

The truth is, covering today’s needs is table stakes. The real opportunity lies in embracing tools that unlock growth and connect wineries to the same ecosystem powering the world’s most innovative ecommerce brands. That’s why more wineries are moving to Shopify, and choosing Awtomic as the engine behind their clubs.

Built for the Wine Industry

With Awtomic and Shopify, wineries don’t have to choose between tradition and innovation. Our platform was designed to cover the full range of wine industry models and sales channels, including:

• Traditional clubs with curated shipments and member management
• Allocation models with the ability to bill card on file for orders and wishlist 
• In-house sales teams that need easy, vaulted card order capture and customer management tools
• Tasting room experiences powered by Awtomic’s Shopify POS extensions that unify inventory, loyalty, and club management
• Best in class compliance integrations whether you use DRINKS, Sovos ShipCompliant, Avalara or VinoShipper, Awtomic has seamless integrations 

This means wineries can modernize without sacrificing the tried-and-true models that drive their business today.

The Power of the Shopify Ecosystem

Shopify isn’t just another ecommerce platform—it’s an ecosystem. It gives wineries access to thousands of apps and integrations for marketing, loyalty, analytics, shipping, and more. When your wine club lives on Shopify, you’re no longer limited to what’s built into one closed system. Instead, you’re plugging into a network of best-in-class tools that evolve with consumer expectations.

But not all apps are created equal. Many providers in the wine industry “obfuscate” Shopify’s capabilities, forcing wineries into rigid systems that don’t fully leverage the platform. Awtomic is different. We were built specifically to unlock the power of Shopify—designed to work with the ecosystem, not against it.

Meeting the Needs of a Changing Consumer

The wine industry is navigating real headwinds: shifting demographics, declining consumption, and rising acquisition costs. Traditional, rigid wine club models don’t resonate with younger consumers who expect flexibility, transparency, and engagement.

That’s where Awtomic comes in. With flexible subscription options, intuitive customer interfaces, and gamified loyalty programs, wineries can create club experiences that feel modern and exciting. These are the kinds of experiences that help wineries retain existing members while attracting the next generation of wine lovers.

Building for Today and Tomorrow

The right question isn’t just “Can this technology handle what I do now?” It’s “Can it help me thrive in the years ahead?” With Shopify and Awtomic, wineries can confidently answer yes. You get the functionality needed to run clubs, allocations, sales teams, and tasting rooms—while opening the door to scalable growth, better customer experiences, and future-proof technology.

The wineries that embrace these opportunities today will be the ones still leading tomorrow.

‍