the awtomic journal
Notes from the cellar & the checkout.
Ideas, playbooks and customer stories on wine clubs, subscriptions and building relationships that last — on Shopify.
5 Ways Wineries Are Leaving Revenue on the Table
Wineries have more opportunities to grow revenue than they may realize. Here are five places where the right customer experience and technology can turn missed opportunities into more sales and stronger retention.
Read the article →4 min read
What Wineries Can Learn from DTC Brands: 5 Takeaways to Put Into Practice
The best DTC brands have spent years testing what drives acquisition, conversion, and retention. Here are five lessons wineries can put into practice today.
8 min read
How Cuvaison Extended Hospitality Beyond the Tasting Room
Learn how Cuvaison modernized its wine club and ecommerce experience without sacrificing the hospitality that defines the brand. By building on Shopify and Awtomic, the family-owned Napa Valley winery created a more connected customer journey, gave members greater flexibility, and laid the foundation for future subscription growth.
4 min read
Why Better Tasting Rooms Start With Customer Data
The wineries creating the best customer experiences are collecting better data and using it immediately. Learn how top-performing tasting rooms turn everyday conversations into long-term customer relationships.
5 min read
How to Build Better Wine Club Retention in Between Shipments
A practical guide to building stronger wine club retention between shipments. Based on a conversation between Awtomic Founder & CEO, Emily Yuhas and Loop & Ladder Digital Founder, Renée Lee, this article explores how lifecycle marketing creates more meaningful member experiences from onboarding through long-term retention.
6 min read
A Practical Guide to Using AI for Wineries
A practical breakdown of how wineries should actually be using AI today. Based on a conversation between Awtomic Founder & CEO Emily Yuhas and Treasury Wine Estates’ Shem Swerkes, this guide focuses on where AI creates real leverage across content, operations, and customer experience.
9 min read
How to Build a Wine Club Designed for Retention
High-retention wine clubs are built intentionally. This guide breaks down how to structure your wine club around flexibility, lifetime value, and customer experience so members stay longer and engage more.
5 min read
Why Wineries Are Leaning Into Technology for Growth
Wineries have always operated differently from traditional ecommerce businesses, building growth around relationships and in-person experiences. But as customer behavior shifts online, wineries are adopting more flexible technology to extend those experiences digitally, focusing on improving retention, enabling experimentation, and supporting long-term growth without losing what makes them unique.
4 min read
Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?”
2 min read
Boosting Wine Club Retention & Loyalty with Awtomic Moments
Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program
3 min read
Shopify for Wineries: Addressing the "One-Stop Shop" Concern
Wondering if Shopify or a Wine-focused platform is the best ecommerce solution for your winery? Learn why Shopify’s ecosystem, app support, and agency partnerships make it a powerhouse for wineries looking to grow online.
2 min read
Why Forward-Thinking Wineries Are Moving to Shopify for eCommerce Success
Moving to Shopify is a strategic decision that positions your winery for sustained growth. With access to a dynamic ecosystem, a network of best-in-class apps, and support from an experienced agency, Shopify empowers your winery to deliver exceptional customer experiences, drive revenue, and stay ahead of industry trends.
3 min read
Adapting Your Wine Club for the Next Generation of Wine Lovers
the next generation wants more flexibility and customization from their wine clubs. They don’t want to be locked into the same wines every month. They want to pick and choose. But how do you make that work when you’re used to doing things the old school way? Well, by harnessing the power of Shopify and Awtomic, you can easily create a customizable wine club that delivers exactly what your younger customers crave. In this post, we’ll walk through the steps to adapt your wine club for the next generation of wine lovers.
5 min read
Streamline Your Wine Club Operations With Shopify and Awtomic
It's time to cut down your operational costs and provide your wine club members with a modern e-commerce experience. Learn more about the benefits of Shopify+Awtomic as a wine club solution that can power the digital future of your brand.
4 min read
Firestone Walker Brewing drives club engagement and cuts operational costs in half with Awtomic
After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and a bucket hat. Within a few hours, more than 70% of the members had jumped in and chosen their gifts. “Adding in that layer of customization for the customer is such a huge win and it’s amazing to do it without complicating operations,” Micaela says. “You don't find that balance very often - usually you’re sacrificing one or the other.”
5 min read
How Savorista delivers decaf delight with Awtomic's Shuffle
“Sometimes people didn't know what they wanted to try. They kind of like having someone make the choice for them and the surprise of getting something new every time the package hit their mailbox. Some people use it as a way to rotate between different coffees and then find one they love and other people just love the variety and the surprise each month.” - Kait Brown, Founder
3 min read
How The Coconut Cult grew subscriptions 2000% with a flavors of the month on Awtomic
“Awtomic gives you the ability to give your customers a more flexible experience in the ways that other platforms just don't” - Ari Raz, CEO, The Coconut Cult
3 min read
Five ways to turn your subscription into a membership in a few minutes
It doesn't have to be hard to make your subscribers feel like VIP members. Here are some quick tips you can implement today that will make your subscription program convert and retain better.
3 min read
Fireside Chat: Peel Dashboard now in Awtomic
As of today, a powerful Peel dashboard is now available to all Awtomic merchants within our app. We are so excited to bring this new level of insight and visibility to our merchants. In preparation for this launch, I sat down with Nicolas from Peel to get his thoughts and insights on how merchants can use this newly available data to understand and grow their subscription businesses.
6 min read
Announcing Gift Subscriptions!
Gift subscriptions create opportunities for strong referrals, engage your customers, and instantly increase LTV. Our new, innovative gift subscription feature gives gift recipients the power to update their own subscription - even edit contents of their build-a-box and also sends them personalized gift email flows for a thoughtful and delightful first experience with your brand.
3 min read
Fireside Chat: Getting an accurate view of your data with Littledata
"We kept seeing that most people didn’t even have the basics working - like how to track orders, track subscriptions and tie them back to marketing campaigns, track LTV. These things are the most important, but hard to get right. " -Ari Messer, on why he founded Littledata
9 min read
Raw Juicery: Taking subscriptions from 0-400
“Once we connected with the Awtomic team we realized this was a game changer. We could offer everything we wanted and more from a subscription program in one easy to integrate solution. They gave us the white-glove service the whole way through, fine tuning everything to our exact specifications. Then we just sat back to watch our subscribers and sales grow exponentially.” -Stefan Alexiev, co-founder of Raw Juicery
2 min read
Public API: Unlocking unlimited potential
We love making features that work easily out of the box, but sometimes unique requirements or designs come around that need their own custom solutions. That's where our API comes in. We're excited to announce that now brands, developers, agencies and other apps can access our APIs to create unique and creative subscription purchasing and management experiences.
1 min read
Oat Haus: Selling more with build-a-box
“Bundling through Awtomic has changed our eCommerce landscape. It improves our top-line by providing a seamless user experience to bundle products, which increases conversion & retention. And also supports our bottom line by drastically reducing the amount of customer service tickets to assist customers in bundling products & managing subscription bundles “ - Eric Katz, Oat Haus Co-Founder
3 min read
Grow your monthly recurring revenue with easy subscription add-ons
Your subscribers love your products. They love them so much that they’ve committed to automatically purchase them. This not only makes them your most valuable customers, but also customers with the greatest potential to generate additional recurring revenue over time. Our smart add-ons feature makes it easy for them to add products, and for you to grow your recurring AOV.
1 min read
Brand and Affiliate Partner Program
Love our app? Recommend us to your friends, partners and network and get rewarded.
1 min read
Agency Partnership Program
At Awtomic, we know that agencies are behind most of the delightful brand experiences that we see every day. Let us be your subscription secret sauce.
1 min read
The best features for upping your Customer Support game
Excellent customer support is very important to us at Awtomic, and we know it's important to you too.
1 min read
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